Behavioral Science

Too often the best-designed safety technology goes unused; knowledge of what moves people to adopt certain safety behaviors is necessary in order to develop effective interventions.

Demography and psychology are essential to the study of injury. Both qualitative and quantitative approaches are necessary in understanding how and why people adopt safe behaviors. Examples of current work include ensuring the appropriate use of child restraints among diverse populations, following expert guidelines, and reducing the incidence and severity of crashes among young drivers.

About This Center

This Center is made possible through a grant from the National Science Foundation (NSF) which unites CHOP, University of Pennsylvania, and The Ohio State University researchers with R&D leaders in the automotive and insurance industries to translate research findings into tangible innovations in safety technology and public education programs.

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